Netflix raised the rates of its plans in the United States early this year, and then in the United Kingdom and Ireland earlier this month. Now, Netflix has revealed that it is aiming to eliminate password sharing on the network, which is more common than having a Netflix subscription. Netflix has declared that it is cracking down on the common habit of people sharing passwords who do not reside in the same home. According to a blog post by the corporation, those who exchange passwords will have to pay an additional price for the privilege.
“We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium plans. While these have been hugely popular, they have also created some confusion about when and how netflix can be shared. As a result, accounts are being shared between households – impacting our ability to invest in great new TV and films for our members,” Netflix’s director of product innovation Chengyi Long said in the blog post.