The largest bank in the United States, JPMorgan, has taken a massive step into the metaverse, opening a virtual lounge in the popular blockchain-based world Decentraland after it labeled the sector as a $1-trillion opportunity.
Visitors to the lounge, situated in Decentraland’s Metajuku Mall, are greeted by a roaming tiger and a digital portrait of Jamie Dimon, CEO of JPMorgan. If players walk upstairs, they can watch an executive’s presentation on the economics of cryptocurrency.